What patient-centred care means in reproductive medicine
Fertility treatment is not only about medical procedures, laboratory results or technology. Every couple comes with their own story, expectations, fears and hopes.
Patient-centred care means that the patient is not just part of the treatment process, but at its very centre.
This includes:
- sufficient time for consultations and explanation of treatment,
- individual treatment plans,
- psychological support during treatment,
- coordination of care and communication with patients,
- clear information and transparent processes,
- respect for patients’ decisions.

An award confirming a long-term approach
The Patient-Centred Care Clinic certification is not a one-time award for results. It evaluates the overall approach of a clinic towards patients, including processes, communication, organisation of care and patient experience.
For PRONATAL, this certification confirms the philosophy the clinic has followed for many years – combining top-level medicine, modern technologies and a human approach to patients.
The certification was presented during the professional programme of the Future Fertility Show in Dublin, where leading European fertility clinics, doctors, embryologists and patient organisations meet every year.
Thank you to our patients and team
Patient-centred care is not the work of one doctor. It is the work of the entire team – doctors, embryologists, coordinators, nurses and reception staff. And it is also built on the trust of our patients, without whom our work would have no meaning.